Press Release: The Stick by Sharpow | Vivront & Sharpow
Vivront Introduces The Stick by Sharpow
A simple, everyday way to keep knives performing between sharpenings.
Edina, Minnesota — December 2, 2025
Vivront, the Minnesota-based sharpening and knife-care company, announces The Stick by Sharpow, a flat, performance-grade maintenance tool designed to keep knives cutting well between sharpening services. Invented at Vivront’s sharpening bench in Edina and produced under its national brand Sharpow, the Stick uses a familiar, spine-forward “buttering bread” motion to restore edge performance quickly and safely.
A New Middle Ground for Knife Care
After sharpening tens of thousands of knives, Vivront observed the same pattern everywhere: cooks loved how sharp their knives felt after a professional service, but struggled to keep that sharpness at home. Pull-through gadgets remove too much metal and often damage heels. Traditional honing rods require technique most people are never taught. And many cooks simply give up and live with dull knives.
The Stick fills this long-standing gap. It is not a sharpener and not a hone. Instead, it offers light, controlled abrasion that gently refreshes the working edge before it becomes fully dull, extending the life and performance of professionally sharpened knives.
Designed for Real Kitchens and Real Work
- Flat, stable design: rests on the counter for predictable, safe use with no need for air-honing or super precise angles.
- Performance-grade abrasive: highly consistent particle size for uniform, reliable touch-ups.
- Aluminum body: rigid, lightweight, and slim enough for drawers, knife rolls, or field kits.
- Natural motion: used spine-forward, edge-trailing—like spreading butter—so anyone can succeed.
- Tuned options: 30 micron version for Western steels and 9 micron version for harder Eastern steels.
From the Founder
“Most aren’t maintaining their knives because the available tools don't made sense. We built The Stick by Sharpow to be friendly, effective, and repeatable. If you can butter bread, you can keep your knife performing. It’s a small tool that makes cooking feel easier and more beautiful when used regularly.”
Joseph, Founder, Vivront & Sharpow
Availability
- Sharpow.com — national e-commerce and retail partners
- Vivront.com — local sharpening services, classes, and education
MSRP: $65, available in Western (30 micron) and Eastern (9 micron) versions
About Vivront
Vivront is a sharpening shop and knife-care brand based in Edina, Minnesota. The team provides professional sharpening, hands-on classes, and knife education that serves anyone who cooks at home, chefs, knife makers, and butchers, locally and nationwide.
About Sharpow
Sharpow is Vivront’s national consumer brand focused on friction-free knife care. Products include Sharpow Shipping Kits for mailed-in sharpening and The Stick by Sharpow for everyday maintenance between services.
Press Contact
Vivront / Sharpow
Email: sharpen@sharpow.com
Phone: (952) 222-5336
Web: sharpow.com | vivront.com